Google AdSense for RSS feeds

Google has extended its AdSense Program for RSS feeds to a few select bloggers. Going by what I've seen on Brad Feld's blog, I'm quite impressed by how Google is able to throw up a reasonably relevant ad for each posting. I look forward to incorporating AdSense into the RSS feeds for my blogs as and when Google opens out the program.

"Google ignoring its core"

Fred Wilson is unhappy with Google.

Adsense doesn't perform very well for publishers. So much so that many publishers are turning back to banners. And Google is also turning to banners. It's back to the future. That's not innovation.

Google could acknowledge the limitations of its current contextual ad system and improve it. Or they could invest in new targeting systems like behavioral and beyond. But they are turning to serving bannners like Doubleclick did almost ten years ago. Why? I don't know.

I don't either.