Google allows payments in Indian Rupees

Google has started to allow advertisers in India to denominate the "maximum CPC", "daily budget" and other payment parameters in their Adwords accounts in Indian Rupees.

Way to go, Google.

Google is winning thanks to its user-friendly interface

Almost everyone knows that Google did not invent keyword advertising. Overture did. And it has a few patents to prove that.

Why then does Google have a (increasingly) higher market share?

Yes, Google owns the world's most popular search engine. But the reasons for Google's victory goes beyond that. The Google Adwords user (read "advertiser") interface is much, much more user-friendly and its sign-up process much, much, much more easier than Overture and other competitors like Kanoodle, Findwhat, etc. (Overture and Kanoodle actually want to check on you via a phone call before they will "permit" you to become a customer! Also with Overture, you have to create a different account/campaign for each country that you plan to target! How cumbersome.)

Keep up the great work, Google guys. The others, please wake up. At least now. Before people (read "advertisers") like me just forget about you.