Rediff launches own pay-per-click service

After enhancing Rediffmail storage to 1 GB (an obvious reaction to the Gmail launch), Rediff has now dumped Google Adsense and gone in for its own pay-per-click ad network at http://pay4clicks.rediff.com.

It will be interesting to track how this works out for Rediff (especially since Google hands out a lion's share of its content-targeted ad revenues to the content web sites) and whether IndiaTimes will follow suit.